Solutions for water challenges worldwide

Given the vital importance of water, finding solutions for the huge worldwide water-related challenges is absolutely fundamental. Take for instance the growing global scarcity of freshwater, the impact of climate change, the pressure on natural resources and – on the health side – the increasing occurrence of antimicrobial resistance. In this context, the World Economic Forum justifiably considers the ‘water crisis’ to be one of the top three risks facing us in the years ahead.

The development of innovative technologies and concepts is a key part of addressing these water challenges. Once developed, any solution then needs to be framed in the proper socio-economic context.

Allied Waters is based on a new, hybrid R&D business model. A model that connects the research field– practically online – with the business world at almost every stage of the innovation process. Allied Waters focuses on conceptual innovations in the urban watercycle, and targets R&D that has reached Technology Readiness Levels of 7 and above typically. R&D at this level of maturity relies on pilots, demonstrations and ambitious, attractive public ‘launching customers’.

Towards the circular economy

The circular economy is the alternative the current – essentially linear – economy. While the linear economy is based on the ‘take, make, dispose’ approach to materials and energy, the circular economy is founded on the principle of ‘circular by design’. Products and processes are designed with their maximum reuse in mind. ‘From use to reuse’: that’s the essence of this paradigm change. But the idea not only refers to closing the loop for materials, energy and water, it also concerns the circular economy’s organisation and its embedding in the socio-economic system. For more background information, visit and

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SOURCE: Ellen MacArthur Foundation circular economy team

Driving the circular economy

What do Allied Waters and the circular economy have in common? Water is of course crucial: among other things, it is essential for life, it defines our living space and is critical for our economy. When it comes to the watercycle, Allied Waters stands for the creation of innovative, sustainable water solutions through public-private partnerships. Our mission thus dovetails perfectly with the concept of a circular economy. It is no surprise that Allied Waters is happy to accept the challenge of becoming one of the driving forces behind a circular economy!

Driving the circular economy
KWR - Allied Waters
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